Over the last 12 years, I've been building products & services at Amazon, Salesforce, Sephora, BotW, & others. It was a tough ride going from 0 to 1, then accelerating from 1 to ∞; through chaos, uncertainty, failures, constant change, and ever moving targets!  The outcome led to upward evolution, a structured durable approach, successful launches, which synthesized into a playbook, and it is time for me to share.


Blog

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  • Book: “Build” by Tony Fadell

    The Book “Build: An Unorthodox Guide to Making Things Worth Making” by Tony Fadell is a comprehensive and insightful book that offers a unique perspective on the process of creating and building successful products. Tony Fadell, known for his instrumental role in the creation of the iPod at Apple and…

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  • Judo and Jiu-Jitsu: The Evolution of Gentle Arts

    Martial arts have been a part of human culture for centuries, evolving over time across various cultures. Two of the most influential and widely practiced martial arts are Judo and Jiu-Jitsu. While they share some similarities, each has its unique history and evolution. In this post I want to delve…

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  • Why I do sports?

    In a world that often feels chaotic and unpredictable, the pursuit of physical activities, particularly sports and martial arts, has proven to be a beacon of stability and personal development. Among the myriad of disciplines available, judo and jiu-jitsu stand out not only for their effectiveness in self-defense but for…

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  • How to turn your ideas into action?

    The journey from a spark of inspiration to a fully realized product involves navigating a complex landscape of challenges and opportunities. Successfully bringing your product ideas to life requires a strategic approach, effective collaboration, and a keen understanding of both market needs and technological possibilities. In this article, we will…

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  • Common mistakes for startup first timers?

    Starting a new venture is an exhilarating yet challenging journey, and first-time entrepreneurs often encounter a range of pitfalls. Here are some common mistakes that startup first-timers should be aware of: Insufficient Market Research: Mistake: Failing to conduct thorough market research.Impact: Lack of understanding of the target audience, competition, and…

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